Online Personal Branding Strategies – Elements of a Successful Brand
Today we are going to discuss Online Personal Branding Strategies.
First let me clarify most people do not even understand exactly what Online Personal Branding is.
Understand that anyone building an online business of any sort will in most cases start promoting the company and not themselves.
This is a common Online Marketing Mistake. Let’s really think about this for just a second.
People MIGHT find you through the company name.
However they will never know who YOU are and the value you can provide.
The first lesson in Online Personal Branding Strategies is to build you online presence.
And this is done by building YOU as the brand, not the company you are promoting.
The first thing to consider is, how will your target market find you…
The only difference between you and the BIG Online Marketers is knowledge…
But there are also key elements that they have that I am willing to bet you do not.
- A Blog – this provides a venue to capture your followers via an optin form and a place to provide value to your followers.
- Social Media Accounts – If you do not have social media accounts you are missing the bigger picture.
- Video Marketing Strategies – Content is what builds a following. Video is a must in your marketing efforts
Online Personal Branding Strategies – What Most Won’t Share
NOW before you go out and just throw up a blog, social media accounts, and videos up on the internet;
there is more to understand in regard to successful Online Personal Branding Strategies.
First and Foremost, consistency is the key element in anything you do online.
Second, uniformity plays a huge role as well.
Most information you will find on the internet will tell you all about Online Personal Branding.
But, it will lack the HOW. The actual knowledge on what to do…
It is all about knowledge, whether it is learning WordPress, or Creating Video Content,
Social Media Posts, and even Email marketing.
Online Personal Branding Course
It boils down to understanding who and where your target market is and how SEO (Search Engine Optimization) plays a significant role in getting you found.
Thank you for viewing my Online Personal Branding Strategies post. Feel free to share or I would absolutely love you comments below.
Carly J Hahn
Online Marketing Specialist, Avid Blogger, WordPress Junkie, Social Media Expert and SEO Guru. Love sharing my knowledge for those that have a thirst for knowledge to help them succeed online. Author of the Daily Profit Guru Online Personal Branding Course.