Seo Tutorial for Beginners
In this SEO Tutorial for Beginners we will go through exactly what SEO is. SEO is short of Search Engine Optimization. It is the art of using keywords to target a specific audience. SEO is not only used on Search Engines, like Google, Yahoo, & Bing. SEO is also used in eCommerce including eBay, Shopify, Amazon, and even Bonanza. There are several parts to what is called on-page SEO.
You can also watch the Seo Tutorial for Newbies video on YouTube.
Let’s discuss the key elements to on page SEO. Of course there is the title, keywords used in the copy, images, URL and link text. Now, this does not mean to stuff your content with a bunch of irrlevant keywords by any means. Your content needs to be natural, and make sense to the reader. User-Friendliness should always come first. The content should also benefit the person reading it. However, once you have created natural content you can then add your keywords. You also want to make sure your images are named based on the keyword phrase you are targeting. In regards to blog posts, 2 images are recommended. When using multiple images, name your additional images with related keywords or search terms. Now, when creating blog posts to rank on Google your URL and link text on the page should have your main keyword phrase contained in them.
SEO’s Relationship to Your Online Personal Brand
Again, SEO is in everything we do online. We are able to target a specific audience through the use of keywords. If you are building an Online Personal Brand you want to take into consideration your target market. You also want to consider the benefit your target market will receive from the content. The content can be a product on an eCommerce site, a blog post, a video, pretty much any content you create.
Carly J Hahn
Online Marketing Specialist, Avid Blogger, WordPress Junkie, Social Media Expert and SEO Guru. Love sharing my knowledge for those that have a thirst for knowledge to help them succeed online. Author of the Daily Profit Guru Online Personal Branding Course.